1.
Księcikowska M. Transcreation of advertising in international marketing as a way of giving new life to the original text. In: Lipińska M, Szeflińska-Baran M, eds. The Art of Living, Surviving, Reviving. Studies in Linguistics. The 50th Anniversary of Romance Studies at the University of Łódź. Lodz University Press; 2022:145-154. doi:10.18778/8220-879-5.12