Gilardoni S. Italian design and Italianity in brand naming. Teaching activities in Italian as a second language. In: Gałkowski A, Ozimska J, Cola I, eds. Sperimentare Ed Esprimere l’Italianità: Aspetti Linguistici E Glottodidattici. Lodz University Press; 2021:151-171. doi:10.18778/8220-506-0.11