BURSKA, Katarzyna; CIEŚLA, Bartłomiej (EDS.). Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page). In: Linguistic creativity in marketing. Poland: Lodz University Press,2022. p. 41–71. DOI: 10.18778/8220-710-1.04. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2679. Acesso em: 29 jan. 2026.