KACPERSKA, Beata. Creative use of word and image in marketing strategies (on the example of real-time marketing). In: BURSKA, Katarzyna; CIEŚLA, Bartłomiej (eds.). Linguistic creativity in marketing. Poland: Lodz University Press,2022. p. 175–194. DOI: 10.18778/8220-710-1.11. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2687. Acesso em: 21 jan. 2026.