CHORNA, Marta. Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand). In: BURSKA, Katarzyna; CIEŚLA, Bartłomiej (eds.). Linguistic creativity in marketing. Poland: Lodz University Press,2022. p. 229–242. DOI: 10.18778/8220-710-1.14. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2689. Acesso em: 21 jan. 2026.