GIELAREK-GORCZYCA, Krystyna. Monomyth – a universal narrative structure in building a brand image. In: BURSKA, Katarzyna; CIEŚLA, Bartłomiej (eds.). Linguistic creativity in marketing. Poland: Lodz University Press,2022. p. 243–262. DOI: 10.18778/8220-710-1.15. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2690. Acesso em: 29 jan. 2026.