SZYMAŃSKA, Kamila (ED.). Introduction. In: (ed.). The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies. The Academy of Management and FinancePoland: Lodz University Press,2022. p. 7–8. DOI: 10.18778/8220-842-9.01. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793/chapter/3333. Acesso em: 14 feb. 2026.