WIELGUS, Magda. Use of creativity in social media marketing communication. In: BIEŃKOWSKA, Jolanta (ed.). Creativity in Business Practice. Part 2. ManagementPoland: Lodz University Press,2019. p. 73–93. DOI: 10.18778/8142-661-9.05. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1374/chapter/4292. Acesso em: 28 jan. 2026.