DOMAŃSKI, Tomasz (ED.). Marketing challenges for marketing of cultural institutions and events. In: The Role of Cultural Institutions and Events in the Marketing of Cities and Regions. Poland: Lodz University Press,2016. p. 205–218. DOI: 10.18778/8088-149-5.13. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1799/chapter/5485. Acesso em: 21 sep. 2026.