[1]
M. Selinah Mabena and G. T. Diaz Riaño, “ Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation”, in The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, K. Szymańska, Ed. Poland: Lodz University Press, 2022, pp. 139–148. doi: 10.18778/8220-842-9.13.