Chorna, Marta. “Digital Storytelling - Brand Narratives in Social Media (analysis Based on the Example of the ‘Vianek’ Brand)”. Linguistic Creativity in Marketing, edited by Katarzyna Burska and Bartłomiej Cieśla, Lodz University Press, 2022, pp. 229-42, https://doi.org/10.18778/8220-710-1.14.