Gielarek-Gorczyca, Krystyna. “Monomyth – a Universal Narrative Structure in Building a Brand Image”. Linguistic Creativity in Marketing, edited by Katarzyna Burska and Bartłomiej Cieśla, Lodz University Press, 2022, pp. 243-62, https://doi.org/10.18778/8220-710-1.15.