Księcikowska, Magdalena. “Transcreation of Advertising in International Marketing As a Way of Giving New Life to the Original Text”. In The Art of Living, Surviving, Reviving. Studies in Linguistics. The 50th Anniversary of Romance Studies at the University of Łódź, edited by Magdalena Lipińska and Magdalena Szeflińska-Baran, 145–154. Poland: Lodz University Press, 2022. Accessed January 24, 2026. https://www.press.uni.lodz.pl/index.php/wul/catalog/book/700/chapter/1737.