1.
Gielarek-Gorczyca K. Monomyth – a universal narrative structure in building a brand image. In: Burska K, Cieśla B, editors. Linguistic creativity in marketing [Internet]. Poland: Lodz University Press; 2022 [cited 2026 Jan. 27]. pp. 243-62. Available from: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1051/chapter/2690