Szymańska K, editor. Introduction. In: The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies [Internet]. Poland: Lodz University Press; 2022 [cited 2026 Jan. 22]. pp. 7-8. (, editor. The Academy of Management and Finance). Available from: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793/chapter/3333