FERNÁNDEZ-VILLARÁN ARA, María Asunción; GUEREÑO-OMIL, Basagaitz. Approach to cultural tourism in Bilbao and its surroundings. What is the future for marketing strategies?. W: DOMAŃSKI, Tomasz (red.). The Role of Cultural Institutions and Events in the Marketing of Cities and Regions. Poland: Wydawnictwo Uniwersytetu Łódzkiego,2016. p. 33–47. DOI: 10.18778/8088-149-5.02. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1799/chapter/5474. Acesso em: 21 wrz. 2026.