DOMAŃSKI, Tomasz (RED.). Marketing challenges for marketing of cultural institutions and events. W: The Role of Cultural Institutions and Events in the Marketing of Cities and Regions. Poland: Wydawnictwo Uniwersytetu Łódzkiego,2016. p. 205–218. DOI: 10.18778/8088-149-5.13. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/1799/chapter/5485. Acesso em: 20 wrz. 2026.