SZYMAŃSKA, Kamila (ED.). The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies. Poland: Lodz University Press,2022. DOI: 10.18778/8220-842-9. Disponível em: https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793. Acesso em: 28 jan. 2026.