Il design italiano e l’italianità nei nomi commerciali. Percorsi per la didattica dell’italiano L2

Silvia Gilardoni

doi:10.18778/8220-506-0

Italian design and Italianity in brand naming. Teaching activities in Italian as a second language

Silvia Gilardoni

Università Cattolica del Sacro Cuore di Milano

Publikacja:

Doświadczanie i wyrażanie włoskości: Aspekty językoznawcze i glottodydaktyczne

Strony: 151-171

DOI: https://doi.org/10.18778/8220-506-0.11

Słowa kluczowe: italianità, lingua, società civile, tradizione

Opublikowane: 5 sierpnia 2021

Kategorie: Filologie obce, Otwarty dostęp

Pliki do pobrania

PDF Italiano

This paper examines the expression of Italian language and culture in brand naming for the Italian design sector, in order to identify linguistic and cultural elements to be integrated into teaching activities for the development of linguistic and intercultural competence in Italian as a second language.

The research is based on the linguistic and semantic analysis of a corpus of brand names of Italian design companies and products, which has allowed us to consider the role of onomastic creativity in the spread of Italian language and culture in the world. The analysis is followed by some suggestions for planning teaching activities based on the use of Italian design brand names in the context of teaching and learning Italian as a second language.

Silvia Gilardoni - Università Cattolica del Sacro Cuore di Milano

Silvia Gilardoni è professore associato di Didattica delle lingue moderne, presso la Facoltà di Scienze linguistiche e Letterature straniere dell’Università Cattolica del Sacro Cuore di Milano. È membro del Consiglio Direttivo del Master in Didattica dell’italiano L2 dell’Università Cattolica del Sacro Cuore e insegna Didattica dell’italiano L2, Apprendimento e didattica delle lingue straniere e Pratiche di scrittura per la traduzione. I suoi temi di ricerca riguardano l’insegnamento e l’apprendimento dell’italiano L2, il trattamento della terminologia specialistica, le dinamiche di interazione nella classe di lingua, la metodologia CLIL (Content and Language Integrated Learning), il plurilinguismo e l’acquisizione linguistica.

Licencja

Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.

Jak cytować

Gilardoni, Silvia. 2021. „Italian Design and Italianity in Brand Naming. Teaching Activities in Italian As a Second Language”. W Doświadczanie I wyrażanie włoskości: Aspekty językoznawcze I Glottodydaktyczne, zredagowane przez Artur Gałkowski, Joanna Ozimska, i Ilario Cola, 151-71. Poland: Wydawnictwo Uniwersytetu Łódzkiego. https://doi.org/10.18778/8220-506-0.11.