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Cyfrowe platformy rynkowe a hybrydowe i trybrydowe modele biznesowe – łączenie biznesu oraz efektów społecznych i środowiskowych
Pliki do pobrania
Monografia analizuje cyfrowe platformy rynkowe w kontekście modeli hybrydowych i trybrydowych, łączących cele biznesowe, społeczne i środowiskowe. Omawia koncepcje, modele biznesowe oraz rozwój platform w gospodarce. Analizy obejmują uwarunkowania teoretyczne i praktyczne, wsparte badaniami rynku i przykładami. Publikacja definiuje platformę, analizuje jej składowe, koncentrując się na wartościach ekonomicznych i identyfikacji aktorów. Szczególną uwagę poświęcono modelowi trybrydowemu, realizowanemu przez platformy cyfrowe oraz analizie wyzwań i korzyści z nim związanych.
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