Metafory akwatyczne jako środki perswazyjno-manipulacyjne w dyskursie prasowym (na przykładzie cyfrowych wersji polskich tygodników opinii)

Aleksandra Kujawiak

doi:10.18778/8220-822-1

Aquatic metaphors as persuasive and manipulative means in press discourse (based on digital versions of Polish opinion weekly magazines)

Aleksandra Kujawiak

University of Łódź

https://orcid.org/0000-0001-8740-3627 (unauthenticated)

Publication:

Zjawiska propagandy i manipulacji w prasie, telewizji, radiu i Internecie

Pages: 35-48

DOI: https://doi.org/10.18778/8220-822-1.04

Keywords: operatory interakcyjne, etyka dziennikarska, metafory akwatyczne, medialny wizerunek, reportaż literacki i telewizyjny, whataboutism

Published: 1 June 2022

Categories: Polish philology, Open Access

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In press political discourse, metaphors are often used, thanks to which the sender can impose a specific point of view on the recipient. Using a metaphor, you can create a picture of events, people or phenomena consistent with a given world view option. The popularity of these linguistic means is evidenced by numerous studies on metaphors in the language of politics, among which the following semantic fields are distinguished: war, game, sport, disease, the way from-to, theater/ film or trade. The aim of the article is to analyze the metaphors relating to various forms and properties of water, the so-called aquatic metaphors as persuasive and manipulative means contained in press texts published in 2018–2020 in the weekly magazines “Polityka” and “Sieci”.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Kujawiak, Aleksandra. 2022. “Aquatic Metaphors As Persuasive and Manipulative Means in Press Discourse (based on Digital Versions of Polish Opinion Weekly Magazines)”. In Zjawiska Propagandy I Manipulacji W Prasie, Telewizji, Radiu I Internecie, edited by Paulina Czarnek-Wnuk, Zofia Nacewska, and Robert Wyrębski, 35-48. Poland: Lodz University Press. https://doi.org/10.18778/8220-822-1.04.

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