„Złap sen na całą noc”. Charakterystyka reklam w czasopismach medycznych

Barbara Drozd

doi:10.18778/8220-710-1

„Catch the dream for all night”. Characteristic of the advertisements in the medical journals

Barbara Drozd

University of Rzeszów

https://orcid.org/0000-0002-3876-9443 (unauthenticated)

Publication:

Linguistic creativity in marketing

Pages: 95-113

DOI: https://doi.org/10.18778/8220-710-1.06

Keywords: real-time marketing, storytelling, marketing, advertising, news service, creativity, media studies

Published: 18 January 2022

Categories: Polish philology, Open Access

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The aim of the article was to analysed the advertisements derived from the medical journal „Medycyna po Dyplomie, which is addressed to specialised type of recipients, it means: doctor or doctor which is a specialist, and also adept (student). It was relevant to investigate if this kind of medicine advertisements stand out from the other well know television advertisements. The characteristics of the advertisement show that their recipients are strictly determined by specialised knowledge, specialised terms and acronims.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Drozd, B. (2022). „Catch the dream for all night”. Characteristic of the advertisements in the medical journals. In K. Burska & B. Cieśla (Eds.), Linguistic creativity in marketing (pp. 95-113). Lodz University Press. https://doi.org/10.18778/8220-710-1.06