Linguistic creativity in marketing

okladka
Katarzyna Burska (ed.)
Uniwersytet Łódzki, Wydział Filologiczny, Instytut Filologii Polskiej i Logopedii, Zakład Współczesnego Języka Polskiego
https://orcid.org/0000-0002-7693-1472 (unauthenticated)
Bartłomiej Cieśla (ed.)
Uniwersytet Łódzki, Wydział Filologiczny, Instytut Filologii Polskiej i Logopedii, Zakład Współczesnego Języka Polskiego
https://orcid.org/0000-0002-4624-791X (unauthenticated)
ISBN
ISBN-13 (15) 978-83-8220-710-1
ISBN (e-book)
ISBN-13 (15) 978-83-8220-711-8
DOI: https://doi.org/10.18778/8220-710-1
Keywords: real-time marketing, storytelling, marketing, advertising, news service, creativity, media studies
Published: 18 January 2022
Categories: Polish philology, Open Access

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Introduction
Katarzyna Burska, Bartłomiej Cieśla
DOI: https://doi.org/10.18778/8220-710-1.01
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Linguistic creativity as a feature of the text
Bartłomiej Cieśla
DOI: https://doi.org/10.18778/8220-710-1.02
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Intertextual references as a manifestation of advertising creativity on the example of the Lidl chain of stores
Agnieszka Banach
DOI: https://doi.org/10.18778/8220-710-1.03
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Word-formation neologisms as an element of an advertising message on the Internet (on the example of the Lidl Polska fan page)
Katarzyna Burska
DOI: https://doi.org/10.18778/8220-710-1.04
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Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
Aleksandra Kujawiak
DOI: https://doi.org/10.18778/8220-710-1.05
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„Catch the dream for all night”. Characteristic of the advertisements in the medical journals
Barbara Drozd
DOI: https://doi.org/10.18778/8220-710-1.06
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Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
Paulina Zwolińska
DOI: https://doi.org/10.18778/8220-710-1.07
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The Use of Marketing Slogans in Municipal Marketing - selected aspects
Miłosz Czopek, Olena Kijowska
DOI: https://doi.org/10.18778/8220-710-1.08
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Psia Kość! Linguistic creativity in the names of board and card games
Katarzyna Furmaniak
DOI: https://doi.org/10.18778/8220-710-1.09
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Communication strategies in the names and descriptions of pop culture podcasts
Marianna Różalska
DOI: https://doi.org/10.18778/8220-710-1.10
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Creative use of word and image in marketing strategies (on the example of real-time marketing)
Beata Kacperska
DOI: https://doi.org/10.18778/8220-710-1.11
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Real-time Marketing in Marketing Strategy of Barilla
Magdalena Księcikowska
DOI: https://doi.org/10.18778/8220-710-1.12
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The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
Anna Rakoczy
DOI: https://doi.org/10.18778/8220-710-1.13
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Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
Marta Chorna
DOI: https://doi.org/10.18778/8220-710-1.14
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Monomyth – a universal narrative structure in building a brand image
Krystyna Gielarek-Gorczyca
DOI: https://doi.org/10.18778/8220-710-1.15
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Storytelling as a tool for creating a brand image
Anna Głowacz
DOI: https://doi.org/10.18778/8220-710-1.16
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Copyright (c) 2022 © Copyright by Authors, Łódź 2022; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2022

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How to Cite

Burska, Katarzyna, and Bartłomiej Cieśla, eds. 2022. Linguistic Creativity in Marketing. Poland: Lodz University Press. https://doi.org/10.18778/8220-710-1.