Challenges of dairy cooperatives in the area of sales marketing

Izabela Konieczna

doi:10.18778/8220-334-9

Challenges of dairy cooperatives in the area of sales marketing

Izabela Konieczna

Jan Kochanowski University in Kielce

https://orcid.org/0000-0002-3632-3245 (unauthenticated)

Publication:

Contemporary organisation and management. Challenges and trends

Pages: 417-431

DOI: https://doi.org/10.18778/8220-333-2.26

Keywords: modern organisations, Human Resources Management, Corporate Social Responsibility, modern management, contemporary organization

Published: 30 December 2020

Categories: Economics and management, Open Access

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The article sets itself the goal of presenting how cooperatives assess the importance of features of the offer in the area of sales marketing for various groups of customers. The implementation of the goal was based on the presentation and analysis of the results of research conducted among the management of cooperatives from two provinces: Świętokrzyskie and Małopolskie using an interview questionnaire. Research results show that cooperatives from both provinces assessed the importance of features of the offer differently, but their opinions are similar in terms of the group of customers for which the importance of the features of the offer in the area of sales marketing was rated the highest.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Konieczna, Izabela. 2020. “Challenges of Dairy Cooperatives in the Area of Sales Marketing”. In Contemporary Organisation and Management. Challenges and Trends, edited by Anna Michałkiewicz and Wioletta Mierzejewska, 417-31. Poland: Lodz University Press. https://doi.org/10.18778/8220-333-2.26.

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Challenges of dairy cooperatives in the area of sales marketing

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