Psychologia kibicowania

Aaron C. T. Smith; Łukasz M. Plęs

doi:10.18778/8445-085-7

Keywords: myślenie w kategoriach sportu, wiara w sport, sportowe emocje, znaczenie sportu, kibicowanie

Published: 21 October 2026

Categories: Psychology

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W Psychologii kibicowania ukazano złożone psychologiczne mechanizmy leżące u podstaw zachowań kibiców, w tym kształtowanie się przekonań i więzi emocjonalnych oraz rolę rytuałów. Autor wyjaśnia, dlaczego sport budzi ogromne emocje w różnych kulturach i grupach społecznych, w jaki sposób nadaje życiu sens, buduje tożsamość i tworzy wspólnotę, stanowiąc nieodłączny element ludzkiego życia. Docieka również, jak kibicowanie zaspokaja podstawowe potrzeby psychiczne, społeczne i kulturowe, wskazując na paralele między sportem a kultem religijnym. Szczegółowo analizuje, w jaki sposób przekonania związane ze sportem są zestrojone z naturalnymi mechanizmami działania mózgu, a w efekcie jak skutkuje to wzmocnieniem u kibiców poczucia satysfakcji, komfortu i przynależności do wspólnoty. Oprócz tego omawia wpływ błędów poznawczych, odporności emocjonalnej oraz społecznych aspektów sportu, co pozwala w pełni zrozumieć, dlaczego sport tak fascynuje i ma tak ogromne znaczenie.

Książka ta różni się od większości opracowań poświęconych kibicowaniu, które skupiają się raczej na tym, jak zachowują się kibice, a nie na tym, dlaczego tak jest. Posługując się przykładami zaczerpniętymi z Europy i Ameryki Północnej, a także z rozwijających się rynków sportowych w Australii i Azji, autor analizuje w niej zarówno podobieństwa, jak i różnice w zjawisku kibicowania oraz uwzględnia wpływ najnowszych technologii cyfrowych wykorzystywanych w sporcie.

Psychologia kibicowania jest adresowana do entuzjastów sportowej rywalizacji i wszystkich zainteresowanych kibicowaniem, psychologią i socjologią sportu oraz zarządzaniem w sporcie.

Aaron C. T. Smith, Loughborough University

Aaron C. T. Smith jest profesorem w Newcastle Business School na Uniwersytecie w Newcastle oraz specjalistą w zakresie zarządzania i innowacyjności w sporcie w Institute for Sport Business na Loughborough University w Londynie. Ponadto prowadzi firmę Sporting Cognition Ltd., która zajmuje się badaniem zdolności poznawczych sportowców i kibiców.

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