Marketing challenges for marketing of cultural institutions and events

cover / okładka
Tomasz Domański
University of Łódź image/svg+xml , Faculty of International and Political Studies, Department of International Marketing and Retailing
Publication:
The Role of Cultural Institutions and Events in the Marketing of Cities and Regions
Pages: 205-218
DOI: https://doi.org/10.18778/8088-149-5.13
Keywords: marketing, regional marketing, city marketing
Published: 30 December 2016
Categories: Economics and management, Open Access

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Copyright (c) 2016 © Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016

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How to Cite

Domański, T. (Ed.). (2016). Marketing challenges for marketing of cultural institutions and events. In The Role of Cultural Institutions and Events in the Marketing of Cities and Regions (pp. 205-218). Lodz University Press. https://doi.org/10.18778/8088-149-5.13