The Role of Cultural Institutions and Events in the Marketing of Cities and Regions

Tomasz Domański; Monika Tomczyk; Natalia Żurowska; José Alberto Castañeda-García; Miguel Ángel Rodríguez-Molina; Teodoro Luque-Martínez; Xosé A. Neira Cruz; Alberto Cruz Reaes Pinto; Luís Moreira Pinto; Patrick Leech; Nina Mihaljinac; Milena Dragicevic Sesic; Karolina M. Zielinska-Dabkowska; Stanisław Brzeziński; Marcin Jasiński; María Asunción Fernández-Villarán Ara; Basagaitz Guereño-Omil; Monika Wojtkiewicz

doi:10.18778/8088-149-5

The Role of Cultural Institutions and Events in the Marketing of Cities and Regions

Tomasz Domański (ed.)

University of Łódź , Faculty of International and Political Studies, Department of International Marketing and Retailing

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ISBN-13 (15) 978-83-8088-150-1

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ISBN-13 (15) 978-83-8088-149-5

DOI: https://doi.org/10.18778/8088-149-5

Keywords: marketing, regional marketing, city marketing

Published: 30 December 2016

Categories: Economics and management, Open Access

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The idea of the monograph originates from many years of my interests in relationships between territorial marketing and marketing of culture. Nowadays, in building distinct brands of cities and regions increasingly more attention is paid to the role of institutions of culture and cultural events. Institutions of culture and cultural events have become an important distinctive feature of cities and regions with which they are associated.
This monograph is unique because of its interdisciplinary approach to the subject. It is placed somewhere at the borderline of areas such as: management and marketing, management of culture, managing cities, economic sciences, urban and tourism geography, humanities, history and international relations, architecture, and history of art.

The publication was co-funded by Culture programme of the European Union as a part of Campus Culturae project (grant No. 2011-1177/001-001).

At the borderline of marketing of culture and territorial marketing

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Approach to cultural tourism in Bilbao and its surroundings. What is the future for marketing strategies?

María Asunción Fernández-Villarán Ara, Basagaitz Guereño-Omil

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Communication platforms for shaping a mega-event. A case study of selected European Capitals of Culture

Stanisław Brzeziński, Marcin Jasiński

DOI: https://doi.org/10.18778/8088-149-5.03

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Night in a big city. Light festivals as a creative medium used at night and their impact on the authority, significance and prestige of a city

Karolina M. Zielinska-Dabkowska

DOI: https://doi.org/10.18778/8088-149-5.04

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From city identity to city branding: artivistic initiatives or top-down urban regeneration?

Nina Mihaljinac, Milena Dragicevic Sesic

DOI: https://doi.org/10.18778/8088-149-5.05

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Dissonant historical heritage and the role of cultural institutions: the case of ATRIUM in Forlì

Patrick Leech

DOI: https://doi.org/10.18778/8088-149-5.06

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Preserving heritage and culture of a city with tourism

Alberto Cruz Reaes Pinto, Luís Moreira Pinto

DOI: https://doi.org/10.18778/8088-149-5.07

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Solar de Tejada, a Medieval Nobility Institution proposed as a Heritage of Cutural Interest in Spain

Xosé A. Neira Cruz

DOI: https://doi.org/10.18778/8088-149-5.08

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Influence of the initiative “New7Wonders” on image and intention to visit the city

José Alberto Castañeda-García, Miguel Ángel Rodríguez-Molina, Teodoro Luque-Martínez

DOI: https://doi.org/10.18778/8088-149-5.09

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Social media in building a relationship with the audience. Case study: The Marek Edelman Dialogue Center in Łódź

Natalia Żurowska

DOI: https://doi.org/10.18778/8088-149-5.10

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New generation cultural and scientific institutions — dilemmas and strategic challenges

Tomasz Domański

DOI: https://doi.org/10.18778/8088-149-5.11

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Business Model of Culture and Creative Industries Incubator in creating social innovation

Monika Tomczyk, Monika Wojtkiewicz

DOI: https://doi.org/10.18778/8088-149-5.12

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Marketing challenges for marketing of cultural institutions and events

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DOI: https://doi.org/10.18778/8088-149-5.13

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Domański, T. (Ed.). (2016). The Role of Cultural Institutions and Events in the Marketing of Cities and Regions. Lodz University Press. https://doi.org/10.18778/8088-149-5