Textual worldview - not only for media experts

The article is a short review of the origins, Polish research tradition and the theory of linguistic and textual worldviews. It used to say that worldview that can be identified in language mirrors tradition, national culture, categorisational and axiological systems etc. On the other hand, linguistic worldview are dynamic and keep changing because of a variability and instability of possible perspectives, ideological differentiation of societies, media making the current truth competitive to scientific knowledge, human inclination towards creative thinking etc. In this sense, linguistic worldview depends on communicative intentions, which is who (an individual of authority, a homogenous group) communicates what to whom and for what persuasive effect. This all can be found in texts. If so, firstly, the primary reality as well as empirical basis in examining linguistic exponents of human thinking must be textual worldviews. Secondly, the potential shape od these textual images appears to be a specific derivative of an interaction between the addresser and the addressee, or of the addresser`s making the addressee accept a certain worldview. Thus, the conception of textual images bridges, or brings together, semantics and pragmalinguistics. Textual worldview indicate a new pragmalinguistic research perspective.