The Concept and Essence, Analysis and Standards of Good and Best Practices

cover
Grażyna Golik-Górecka
The University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0002-0154-4363 (unauthenticated)
Publication:
The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies
Series: The Academy of Management and Finance
Pages: 9-18
DOI: https://doi.org/10.18778/8220-842-9.02
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

Downloads

PDF
Copyright (c) 2022 © Copyright by Authors, Łódź 2022; © Copyright for this edition by University of Łódź, Łódź 2022

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Golik-Górecka, Grażyna. 2022. “The Concept and Essence, Analysis and Standards of Good and Best Practices”. In The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, edited by Kamila Szymańska, 9-18. The Academy of Management and Finance. Poland: Lodz University Press. https://doi.org/10.18778/8220-842-9.02.

Most read monographs by the same author

  • Wojciech Grzegorczyk, Krystyna Iwińska-Knop, Kamila Szymańska, Bogdan Gregor, Beata Gotwald-Feja, Hanna Krystyańczuk, Magdalena Kalińska-Kula, Wioletta Krawiec, Anna Sibińska, Anna Tarabasz, Kinga Stopczyńska, Elżbieta Jadwiga Biesaga-Słomczewska, Dariusz M. Trzmielak, Kreowanie i realizacja strategii marketingowych przedsiębiorstwa