The Best Practice of Marketing Management in Polish and International Enterprises

The Marriage of Science and Business – Case Studies

cover
Kamila Szymańska (ed.)
The University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0002-9100-305X (unauthenticated)
Series: The Academy of Management and Finance
ISBN
ISBN-13 (15) 978-83-8220-842-9
ISBN (e-book)
ISBN-13 (15) 978-83-8220-843-6
DOI: https://doi.org/10.18778/8220-842-9
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

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Introduction
Kamila Szymańska
DOI: https://doi.org/10.18778/8220-842-9.01
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The Concept and Essence, Analysis and Standards of Good and Best Practices
Grażyna Golik-Górecka
DOI: https://doi.org/10.18778/8220-842-9.02
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Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o
Wojciech Grzegorczyk
DOI: https://doi.org/10.18778/8220-842-9.03
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A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
Emilian Gwiaździński, Aron-Axel Wadlewski
DOI: https://doi.org/10.18778/8220-842-9.04
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Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
Wioletta Krawiec
DOI: https://doi.org/10.18778/8220-842-9.05
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Evidence of Effectiveness of Viral Marketing Based on Case Studies
Aneta Olejniczak
DOI: https://doi.org/10.18778/8220-842-9.06
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Exploring Business Model Innovation Process: Evidences from a Czech Virtual Reality Start-up
Anna Sibińska
DOI: https://doi.org/10.18778/8220-842-9.07
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Using of Portfolio Brand Strategy – The Case Study of Łódzki Dom Kultury
Kamila Szymańska
DOI: https://doi.org/10.18778/8220-842-9.08
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Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic
Jacek Dąbrowski
DOI: https://doi.org/10.18778/8220-842-9.09
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CSR as an Element of a Marketing Strategy – The Example of IKEA
Wioletta Fabicka
DOI: https://doi.org/10.18778/8220-842-9.10
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Business Relations and Networking as One of the Best Marketing Practices
Małgorzata Michałus
DOI: https://doi.org/10.18778/8220-842-9.11
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Discounts and Rebates
Oliwia Skonieczka
DOI: https://doi.org/10.18778/8220-842-9.12
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Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation
Maimoona Selinah Mabena, Geraldine Tatiana Diaz Riaño
DOI: https://doi.org/10.18778/8220-842-9.13
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Copyright (c) 2022 © Copyright by Authors, Łódź 2022; © Copyright for this edition by University of Łódź, Łódź 2022

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How to Cite

Szymańska, Kamila, ed. 2022. The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies. The Academy of Management and Finance. Poland: Lodz University Press. https://doi.org/10.18778/8220-842-9.

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