Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o

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Wojciech Grzegorczyk
The University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0002-8908-6351 (unauthenticated)
Publication:
The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies
Series: The Academy of Management and Finance
Pages: 19-25
DOI: https://doi.org/10.18778/8220-842-9.03
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

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How to Cite

Grzegorczyk, Wojciech. 2022. “Analysis of Marketing Activities of a Trading Company – Nochem Sp. Z o.o”. In The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, edited by Kamila Szymańska, 19-25. The Academy of Management and Finance. Poland: Lodz University Press. https://doi.org/10.18778/8220-842-9.03.

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