Evidence of Effectiveness of Viral Marketing Based on Case Studies

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Aneta Olejniczak
University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0001-9928-2308 (unauthenticated)
Publication:
The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies
Series: The Academy of Management and Finance
Pages: 51-65
DOI: https://doi.org/10.18778/8220-842-9.06
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

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How to Cite

Olejniczak, Aneta. 2022. “Evidence of Effectiveness of Viral Marketing Based on Case Studies”. In The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, edited by Kamila Szymańska, 51-65. The Academy of Management and Finance. Poland: Lodz University Press. https://doi.org/10.18778/8220-842-9.06.

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