Discounts and Rebates

The purpose of the paper is to present the essence of discounts and rebates, the purposes of their use in business practice, as well as their types. Discounts and rebates are an important tool for attracting and retaining customers - it can be concluded that they are useful from both transactional and relational perspectives for customers and for entities offering their products and services. Due to the often colloquial, partial understanding of these concepts, it is therefore worth presenting their broad spectrum to systematize theoretical and practical knowledge in this area.