Introduction

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Kamila Szymańska
The University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0002-9100-305X (unauthenticated)
Publication:
The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies
Series: The Academy of Management and Finance
Pages: 7-8
DOI: https://doi.org/10.18778/8220-842-9.01
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

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How to Cite

Szymańska, Kamila, ed. 2022. “Introduction”. In The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, 7-8. The Academy of Management and Finance. Poland: Lodz University Press. https://doi.org/10.18778/8220-842-9.01.

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