Kreatywność językowa i wartościowanie w nagłówkach serwisów informacyjnych (na przykładzie Wiadomości i Wydarzeń)

Paulina Zwolińska

doi:10.18778/8220-710-1

Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)

Paulina Zwolińska

University of Łódź

https://orcid.org/0000-0001-5792-0623 (unauthenticated)

Publication:

Linguistic creativity in marketing

Pages: 115-128

DOI: https://doi.org/10.18778/8220-710-1.07

Keywords: real-time marketing, storytelling, marketing, advertising, news service, creativity, media studies

Published: 18 January 2022

Categories: Polish philology, Open Access

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The main task of TV news services is to convey the news to the public. The language used by presenters and broadcasters has certain characteristics. The purpose of this article is to analyze the quantitative and qualitative headlines from ten major editions of two TV news services: „Wiadomości” and „Wydarzenia”. The author primarily study the evaluation of particular titles and the various language strategies used in them.

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Zwolińska, Paulina. 2022. “Linguistic Creativity and Evaluation in News Headlines (on the Example of Wiadomości and Wydarzenia)”. In Linguistic Creativity in Marketing, edited by Katarzyna Burska and Bartłomiej Cieśla, 115-28. Poland: Lodz University Press. https://doi.org/10.18778/8220-710-1.07.