Development Strategies Pursued by Foreign Retail Chains in Poland

New Marketing Challenges

okladka
Tomasz Domański
Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych, Katedra Marketingu Międzynarodowego i Dystrybucji
https://orcid.org/0000-0001-8233-5872 (unauthenticated)
ISBN (e-book)
ISBN-13 (15) 978-83-8220-864-1
ISBN
ISBN-13 (15) 978-83-8220-863-4
Keywords: strategies of foreign retailers, strategies of hypermarkets chains, strategies of discount chains, retail trade in Poland, Polish consumer behavior of retail chains
Published: 14 July 2022

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How to Cite

Domański, Tomasz. 2022. Development Strategies Pursued by Foreign Retail Chains in Poland: New Marketing Challenges. Poland: Lodz University Press. https://doi.org/10.18778/8220-863-4.

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