Cultural determinants of corporate image on an example of Apple Inc.

okladka
Jan Fabian Woźniak
Uniwersytet Łódzki, Wydział Zarządzania
Publication:
Creativity in Business Practice. Part 2
Series: Management
Pages: 55-72
DOI: https://doi.org/10.18778/8142-661-9.04
Keywords: marketing communication, social media, creativity in business, organizational culture, brand marketing
Published: 27 November 2019
Categories: Economics and management, Open Access

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Copyright (c) 2019 © Copyright by Jolanta Bieńkowska, Łódź 2019; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2019

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How to Cite

Woźniak, J. F. (2019). Cultural determinants of corporate image on an example of Apple Inc. In J. Bieńkowska (Ed.), & (Ed.), Creativity in Business Practice. Part 2 (pp. 55-72). Lodz University Press. https://doi.org/10.18778/8142-661-9.04