Creativity in Business Practice. Part 2

okladka
Jolanta Bieńkowska (ed.)
Uniwersytet Łódzki, Wydział Zarządzania
Series: Management
ISBN (e-book)
ISBN-13 (15) 978-83-8142-661-9
DOI: https://doi.org/10.18778/8142-661-9
Keywords: marketing communication, social media, creativity in business, organizational culture, brand marketing
Published: 27 November 2019
Categories: Economics and management, Open Access

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Wstęp
Jolanta Bieńkowska
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Lodz – the centre of creative industries
Dominika Szyjkowska
DOI: https://doi.org/10.18778/8142-661-9.01
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Creative business on the example of a company operating in the insulation materials industry
Agnieszka Drzazga
DOI: https://doi.org/10.18778/8142-661-9.02
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Corporate culture's influence on creative teams
Kaja Ziębicka
DOI: https://doi.org/10.18778/8142-661-9.03
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Cultural determinants of corporate image on an example of Apple Inc.
Jan Fabian Woźniak
DOI: https://doi.org/10.18778/8142-661-9.04
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Use of creativity in social media marketing communication
Magda Wielgus
DOI: https://doi.org/10.18778/8142-661-9.05
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Entrepreneurship in social media
Anastasiia Tiviakova
DOI: https://doi.org/10.18778/8142-661-9.06
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Creative employee desired? Recruiters' expectations and the climate for creativity
Jędrzej Szynkowski
DOI: https://doi.org/10.18778/8142-661-9.07
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Creative choice – about student activity and ways to expand universal competence
Kinga Sygizman
DOI: https://doi.org/10.18778/8142-661-9.08
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Transcreation and the challenges of the translation industry
Marcin Jaworski
DOI: https://doi.org/10.18778/8142-661-9.09
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Copyright (c) 2019 © Copyright by Jolanta Bieńkowska, Łódź 2019; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2019

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Bieńkowska, Jolanta, ed. 2019. Creativity in Business Practice. Part 2. Management. Poland: Lodz University Press. https://doi.org/10.18778/8142-661-9.