Kreatywność w praktyce biznesowej. Część 2

Jolanta Bieńkowska; Dominika Szyjkowska; Agnieszka Drzazga; Kaja Ziębicka; Jan Fabian Woźniak; Magda Wielgus; Anastasiia Tiviakova; Jędrzej Szynkowski; Kinga Sygizman; Marcin Jaworski

doi:10.18778/8142-661-9

Creativity in Business Practice. Part 2

Jolanta Bieńkowska (ed.)

Uniwersytet Łódzki, Wydział Zarządzania

Series: Management

ISBN (e-book)

ISBN-13 (15) 978-83-8142-661-9

DOI: https://doi.org/10.18778/8142-661-9

Keywords: marketing communication, social media, creativity in business, organizational culture, brand marketing

Published: 27 November 2019

Categories: Economics and management, Open Access

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Albert Einstein famously said: “Creativity is contagious. Pass it on.” The idea of the CREATIVE VIBES conference is to emphasize the need for unconventional thinking and willingness to depart from the routine when undertaking various projects, but also to indicate the limits of the usefulness of creative problem solving when forced originality prevails. Participants of this cyclical event report that the ability to develop and effectively use creativity is an important factor determining the value of intellectual capital and organizational development. This issue is an interesting research area, which is reflected in the present monograph.

Wstęp

Jolanta Bieńkowska

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Lodz – the centre of creative industries

Dominika Szyjkowska

DOI: https://doi.org/10.18778/8142-661-9.01

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Creative business on the example of a company operating in the insulation materials industry

Agnieszka Drzazga

DOI: https://doi.org/10.18778/8142-661-9.02

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Corporate culture's influence on creative teams