Use of creativity in social media marketing communication

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Magda Wielgus
Uniwersytet Łódzki, Wydział Nauk o Wychowaniu
Publication:
Creativity in Business Practice. Part 2
Series: Management
Pages: 73-93
DOI: https://doi.org/10.18778/8142-661-9.05
Keywords: marketing communication, social media, creativity in business, organizational culture, brand marketing
Published: 27 November 2019
Categories: Economics and management, Open Access

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Copyright (c) 2019 © Copyright by Jolanta Bieńkowska, Łódź 2019; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2019

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How to Cite

Wielgus, Magda. 2019. “Use of Creativity in Social Media Marketing Communication”. In Creativity in Business Practice. Part 2, edited by Jolanta Bieńkowska, 73-93. Management. Poland: Lodz University Press. https://doi.org/10.18778/8142-661-9.05.