Transcreation and the challenges of the translation industry

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Marcin Jaworski
Uniwersytet Łódzki, Wydział Filologiczny
Series: Management
Pages: 134-144
Keywords: marketing communication, social media, creativity in business, organizational culture, brand marketing
Published: 27 November 2019

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How to Cite

Jaworski, M. (2019). Transcreation and the challenges of the translation industry. In J. Bieńkowska (Ed.), & (Ed.), Creativity in Business Practice. Part 2 (pp. 134-144). Lodz University Press. https://doi.org/10.18778/8142-661-9.09