Communication platforms for shaping a mega-event. A case study of selected European Capitals of Culture

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Stanisław Brzeziński
Częstochowa University of Technology image/svg+xml , Faculty of Management
Marcin Jasiński
Częstochowa University of Technology image/svg+xml , Faculty of Management
Publication:
The Role of Cultural Institutions and Events in the Marketing of Cities and Regions
Pages: 51-61
DOI: https://doi.org/10.18778/8088-149-5.03
Keywords: marketing, regional marketing, city marketing
Published: 30 December 2016
Categories: Economics and management, Open Access

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Copyright (c) 2016 © Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016

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How to Cite

Brzeziński, S., & Jasiński, M. (2016). Communication platforms for shaping a mega-event. A case study of selected European Capitals of Culture. In T. Domański (Ed.), The Role of Cultural Institutions and Events in the Marketing of Cities and Regions (pp. 51-61). Lodz University Press. https://doi.org/10.18778/8088-149-5.03