From city identity to city branding: artivistic initiatives or top-down urban regeneration?

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Nina Mihaljinac
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Milena Dragicevic Sesic
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Publication:
The Role of Cultural Institutions and Events in the Marketing of Cities and Regions
Pages: 93-103
DOI: https://doi.org/10.18778/8088-149-5.05
Keywords: marketing, regional marketing, city marketing
Published: 30 December 2016
Categories: Economics and management, Open Access

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Copyright (c) 2016 © Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016

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How to Cite

Mihaljinac, N., & Dragicevic Sesic, M. (2016). From city identity to city branding: artivistic initiatives or top-down urban regeneration?. In T. Domański (Ed.), The Role of Cultural Institutions and Events in the Marketing of Cities and Regions (pp. 93-103). Lodz University Press. https://doi.org/10.18778/8088-149-5.05