Influence of the initiative “New7Wonders” on image and intention to visit the city

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José Alberto Castañeda-García
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Miguel Ángel Rodríguez-Molina
University of Granada image/svg+xml
Teodoro Luque-Martínez
University of Granada image/svg+xml
Publication:
The Role of Cultural Institutions and Events in the Marketing of Cities and Regions
Pages: 135-155
DOI: https://doi.org/10.18778/8088-149-5.09
Keywords: marketing, regional marketing, city marketing
Published: 30 December 2016
Categories: Economics and management, Open Access

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Copyright (c) 2016 © Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016

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How to Cite

Castañeda-García, J. A., Rodríguez-Molina, M. Ángel, & Luque-Martínez, T. (2016). Influence of the initiative “New7Wonders” on image and intention to visit the city. In T. Domański (Ed.), The Role of Cultural Institutions and Events in the Marketing of Cities and Regions (pp. 135-155). Lodz University Press. https://doi.org/10.18778/8088-149-5.09