New generation cultural and scientific institutions — dilemmas and strategic challenges

cover / okładka
Tomasz Domański
University of Łódź image/svg+xml , Faculty of International and Political Studies, Department of International Marketing and Retailing
Publication:
The Role of Cultural Institutions and Events in the Marketing of Cities and Regions
Pages: 167-189
DOI: https://doi.org/10.18778/8088-149-5.11
Keywords: marketing, regional marketing, city marketing
Published: 30 December 2016
Categories: Economics and management, Open Access

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Copyright (c) 2016 © Copyright by Authors, Łódź 2016; © Copyright for this edition by Uniwersytet Łódzki, Łódź 2016

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How to Cite

Domański, T. (Ed.). (2016). New generation cultural and scientific institutions — dilemmas and strategic challenges. In The Role of Cultural Institutions and Events in the Marketing of Cities and Regions (pp. 167-189). Lodz University Press. https://doi.org/10.18778/8088-149-5.11