A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand

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Emilian Gwiaździński
University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0002-7125-9955 (unauthenticated)
Aron-Axel Wadlewski
University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0001-6038-8770 (unauthenticated)
Publication:
The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies
Series: The Academy of Management and Finance
Pages: 27-38
DOI: https://doi.org/10.18778/8220-842-9.04
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

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How to Cite

Gwiaździński, Emilian, and Aron-Axel Wadlewski. 2022. “A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand”. In The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies, edited by Kamila Szymańska, 27-38. The Academy of Management and Finance. Poland: Lodz University Press. https://doi.org/10.18778/8220-842-9.04.

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