A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand

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Emilian Gwiaździński
University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0002-7125-9955 (unauthenticated)
Aron-Axel Wadlewski
University of Lodz, Faculty of Management, Department of Marketing
https://orcid.org/0000-0001-6038-8770 (unauthenticated)
Publication:
The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies
Series: The Academy of Management and Finance
Pages: 27-38
DOI: https://doi.org/10.18778/8220-842-9.04
Keywords: Digital Transformation, Internationalization of Enterprises, Viral Marketing, Portfolio Brand Strategy, Marketing Strategy, Marketing Practices, Brand Image
Published: 1 July 2022
Categories: Economics and management, Open Access

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How to Cite

Gwiaździński, E., & Wadlewski, A.-A. (2022). A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand. In K. Szymańska (Ed.), & (Ed.), The Best Practice of Marketing Management in Polish and International Enterprises: The Marriage of Science and Business – Case Studies (pp. 27-38). Lodz University Press. https://doi.org/10.18778/8220-842-9.04

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