Business Relations and Networking as One of the Best Marketing Practices

Networking is an excellent way to develop and establish new business contacts. The paper includes issues related to the functioning of business clubs, ways of acquiring new customers and advantages of belonging to the said organization on the example of "Partners Business Club". The following parts focus on networking activities used within the business club, its current situation in Poland and the impact of the coronavirus pandemic on its functioning. This article proves that networking should be the basis of every business venture, as it is very effective in increasing sales.