Wprowadzamy dane do ScienceON
Zgodnie z Komunikatem Prorektora UŁ ds. nauki dotyczącym systemu ScienceON od 15.09.2023 r. Wydawnictwo Uniwersytetu Łódzkiego wprowadza dane o wszystkich publikacjach wydanych przez siebie...
The phenomena of propaganda, persuasion, or manipulation still have a strong impact on the media space. The aim of the publication is to indicate the mechanisms used in various areas of the media sphere to purposefully shape the way of thinking and acting of mass communication recipients, both today and from a historical perspective. The volume includes various research methods distinctive for the humanities and social sciences, for example content analysis, case study, or linguistic analysis using digital tools. The authors of individual studies indicate, among others, features of a credible character in the advertising messages of banking institutions published in the first phase of the COVID-19 pandemic, observe how strongly the impact of fake news has revealed during the pandemic, or what features this type of false information has. The following chapters also show the differences in the way of reporting the course of the operation aimed at destroying the "iron triangle" by the American, North Vietnamese, and Polish media, methods of creating the image of Józef Piłsudski by the press in Poland and abroad in the years 1920-1939, the scale of the increasing indoctrination of the young generation in Russia in the context of Sergei Polunin, and finally the "call to action" tools used in marketing activities on Meta Business Suite accounts. The research shows that the repertoire of means used in propaganda, persuasion, or manipulation activities, inrelation to the media, is contantly transforming, adapting to changing circumstances.
Zgodnie z Komunikatem Prorektora UŁ ds. nauki dotyczącym systemu ScienceON od 15.09.2023 r. Wydawnictwo Uniwersytetu Łódzkiego wprowadza dane o wszystkich publikacjach wydanych przez siebie...